For Young Businesses

GROWTH BASED ON DATA services

My objective when working with a young business is to provide the tools and the support needed to move the business forward and achieve key objectives. 

special offer

Exploratory package

For those businesses that are just starting out, that want to gain traction in their market, that want to go from side hustle to viable business proposition.

After an initial consultation to define business needs and current struggles, we’ll work on a “big picture” action plan, outlining objectives and tasks in different areas that will help develop your business.

Based on the “big picture” action plan, we’ll then focus on the top 3 issues preventing your business from moving forward.

The areas of focus will solely depends on your business’ needs; they could be very specific, like starting a blog to increase brand visibility, or have a wider reach, like fine tuning your social media strategy.

You Get:

• 2 one-hour phone/video calls to delve into your business needs and struggles

• Excel “Big Picture” action plan - a complete plan touching all areas that need work in your business, in order of priority.

• Word / Power Point Priority document - focusing on how to tackle your 3 most important issues.

When: 3 weeks after the initial consultation

Your Investment: $559.

CUSTOMER CARE package

For businesses with a customer base but little knowledge of who their customers are; for businesses losing customers or struggling to retain them; for businesses trying to establish their customer base.

Superficial knowledge of their customers is one of the biggest reasons businesses fail within the first few years of life. Very often entrepreneurs don’t realize the gap in their knowledge, and make bad decisions based on impressions and general advice.

Whether you decide to work with market research specialist or not, every action you take to interact with / get to know your customer must result in real insights into the “how” and “why” of your customers’ decision making process.

Good insights will help you make good decisions, and ultimately move your business forward.

In a nutshell, imagining your “customer avatar” in the most particular detail won’t be enough to grow your business if it’s not backed up by research and data.

The work we do together can support different efforts, i.e:

• Acquire more customers;

• Get more value from your current customers;

• Expand/adjust your target customer;

• Launch a new product or service.

According to your specific needs, we could look at:

• Profiling - who your customers really are;

• Journey - how they get to your services from discovery to purchase;

• Pain points - what problems they need solving;

• Reach - social media vs. traditional channels;

• Loyalty vs Churn - what makes them stay vs. what makes them go;

• Cost of acquisition vs cost of management - should you spend more money to acquire new customers or to keep your existing ones?

You Get*:

• 2 one-hour phone/video calls to understand the gaps in your customers’ knowledge;

• Based on the approach chosen, Excel, Word or PowerPoint document detailing the results of our customer research and analysis;

• Based on the approach chosen, worksheets with detailed instructions to support your customer analysis work;

• Unlimited email support.

Your Investment: from $1,059.

*Due to the nature of the work, a final proposal, detailing deliverables and investment, will be provided after the first hour of consultation and will be based on the actual needs of the business.

HOW TO SESSIONS

For established businesses that want to conduct their own research programs when the need arises.

Conducting your own market research has never been easier thanks to the availability of free online survey tools. However, looking at how long response rates to online surveys tend to be, it’s clear that easy and free don’t always mean effective and relevant. On top of that, you often only get one shot to engage with your target audience through a survey.

Having the know-how when it comes to designing and executing a survey - online, on social media or face to face - will avoid wasting resources, time, and ultimately, money.

I can teach you the fundamentals to launch a survey that is both efficient and effective.

*Due to the nature of the work, a final proposal, detailing deliverables and investment, will be provided after the first hour of consultation and will be based on the actual needs of the business.

HOW TO - Conduct Online Surveys

• 2 hr phone/video call to cover the fundamentals of survey design and execution;

• 1 hr phone/video call to cover the basics of two online survey tools of your choice (i.e. survey monkey, typeform etc);

• Worksheets to support your survey efforts;

• Unlimited email support.

Your Investment: $579.

HOW TO - Conduct Surveys on Social Media

• 1 hr phone/video call to cover the fundamentals of survey design and execution;

• 2 hr phone/video call to cover running surveys on Facebook and Twitter;

• Worksheets to support your survey efforts;

• Unlimited email support.

Your Investment: $579.

HOW TO - Conduct Phone/Face to Face Surveys

• 2 1.5 hr phone/video call to cover the fundamentals of survey design and execution;

• Worksheets to support your survey efforts;

• Unlimited email support.

Your Investment: $579.

HOW TO - Go from research data to business decisions

Perhaps you have a significant amount of data through your business’ tools (social media, website, ecommerce), or maybe you have run a survey and you have all these answers to go through. This is when you realize that data alone does not necessarily translate into relevant answers for your business questions!

I can help you organize that data, make sense of it, and maximize it to give you as much useful information about your business as possible.

You Get*:

• 2 hour phone/video calls to understand your business questions and your data capital to answer them;

• Excel or Power Point Executive Summary;

• Deep-dive analysis on one or more business questions;

• Unlimited email support.

Your Investment: from $579.

Not one project is like the other! Contact me to discuss and receive a custom quote for your specific needs.